Anti-Wrinkle Bra At Paris Lingerie Show

A new anti-wrinkle bra that can iron out crinkly cleavages as a woman sleeps will be unveiled at the Paris lingerie show on January 23-25.


"The Dutch designed cupless anti-wrinkle bra by Decollete is supposed to be thrown on at bedtime keeping breasts apart to prevent the formation of feared crinkles that appear in the night."


Aside from the anti-wrinkle bra, there is also a smart Slovenian brassiere whose foam cups expand with body heat when the wearer works out or flirts. Lisca's "smart bra" have cups made of memory foam that ebbs and flows with body-heat, said to be a NASA patented technology from the 1960s.

Also highly-anticipated in the upcoming lingerie show is the range of French lingerie called Milkshake that is made of milk proteins fabric that contains 10 amino acids to hydrate the skin.

Then there's Brazil's LZ with an ultra-light bra that weighs in at 67 grammes (two ounces).

These new lingerie innovations are among the many high-technology designs that will be presented during the end-month Paris trade fair.

"High-tech's playing a growing role in underwear. Take ultra-sounds for example, now used as well as laser technology to cut and construct garments without seaming or stitching," said the fair's fashion manager Sophie Morin.

The Paris fair is expected to draw in 20,000 lingerie types from more than 100 nations with more than 500 brands to showcase.

Sexy National Underwear Day

The sexy 6th Annual National Underwear Day runway show was held on last Tuesday in New York. Popular brands of underwear were presented with the goal of calling attention to the intimate apparel industry.

The annual event was organized by Freshpair.com and President Michael Kleinmann commented, "Underwear is the foundation. It's the first thing you put on, and the last thing you take off at night, so we wanted to call attention to the intimate apparel industry."

Among the popular undergarment brands showcasing their various intimate apparels in the show includes Tommy Hilfiger, Wacoal, DKNY, Natori, Diesel, Le Mystere, Mundo Unico, Sean John, Champion, and Nautica. These brands displayed a wide range of undergarments – sports bra, briefs, boxer shorts, thong styles, cotton, satin, and lace.

Russels Simmons who was spotted in the event couldn't help but admire, “Underwear is sexy. It keeps people moving.”

And how couldn't he? When a particularly handsome male model strut around the catwalk in his tight briefs or a gorgeous female model walks on the stage wearing nothing but her undergarments, what a sexy view would that be.