Cristiano Ronaldo Flexes For Emporio Armani

Here it is. The most-awaited shirtless action from Cristiano Ronaldo. He is the new face of men's campaign for Emporio Armani Underwear and Armani Jeans Spring/Summer 2010.

Just like that of Megan Fox, his first advertising campaigns for Armani have been shot by fashion photographers Mert Alas and Marcus Piggott.


The Real Madrid star is all-praised by Giorgio Armani for his masculinity and youthful charm:

"Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth - spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear - for his youthful, exciting and yes, sexy, attitude."

Giorgio Armani has always been a fan of sportsmen (particularly footballers). Over the years, he has come to dressed many of the world's fittest and handsomest athletes for his campaigns, including David Beckham, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka'.

For his new role as the face of Armani, the 24-year-old Cristiano Ronaldo says:

"I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together - they are certainly striking and are full of an attitude and spirit that I can relate to."


Cristiano Ronaldo's Armani campaigns will roll out starting February around the world in sport, fashion and lifestyle magazines and on signature billboards in the major cities of New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Megan Fox Softens For Emporio Armani

Megan Fox replaces Victoria Beckham as the new face of Emporio Armani.

The self-admitting aggressive actress appears soft and sexy in the series of black-and-white shots for Armani underwear and jeans spring-summer 2010.


Photographed by Mert Alas and Marcus Piggott, nearly the entire series of images have been released to the public by Armani on its Facebook fan page.

Megan Fox will surely reignite the flames in the hearts on many men with these come-hither shots. She is one of the latest attention-grabbing celebrities to be revealed as the new face of a brand in recent campaigns.

Megan Fox's Emporio Armani pictures will be hitting billboards on Friday!

Angelina Jolie "Overshadowed" St. John

St. John, upscale and luxury American brand for formal wear, has replaced Angelina Jolie with a new model because she "overshadowed the brand."


Angelina Jolie has not appeared in a St. John advertisement for over a year at least. She has been dropped out by the clothing line when her huge contract run out. But St. John still blamed her for "overshadowing" the brand.

In the words of St. John's chief executive officer Glenn McMahon:

"(Jolie) overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette."

To introduce the new look, they hired the redhead supermodel Karen Elson.

"We needed to show a modern point of view of St. John. We have evolved" McMahon said.

Photographed by Greg Kadel in a bare studio for the spring campaign, Karen Elson stunned in pale-white skin and purple-red hair. The ads were directed by executive vice president of design George Sharp and will be launched in the February issues of Vogue, Vanity Fair, and Harper's Bazaar.

"St. John is moving forward," as the company puts it.

According to McMahon, the print media buy for St. John is up slightly and he is in talks about digital outreach, spending on which he predicts will be up 15 percent.

But people who know St. John, as much as they know Angelina Jolie and Karen Elson, believe that the problem is not on using celebrities to represent the brand but on the fact that St. John's target demographic is old, rich women.

So instead of using even amazingly beautiful women like Angelina Jolie or Karen Elson, the brand should put much older celebrities or models like Carmen Dell'Orefice who will look stunning and aristocratic in its ads. On the other hand, if St. John is serious about reaching a younger classy demographic, the sophisticated but not gossip-magnet Daria Werbowy might do the trick.

And if St. John really wants to move forward, the brand should not attach itself to Angelina Jolie when introducing the new look. It has been more than 18 months since the A-list celebrity has appeared for its advertisement. St. John should not make reference to her or Angelina Jolie might once again overshadow the brand, with her name.

UK Bans Twiggy's Photoshopped Olay Ads

U.K's Advertising Standards Authority (ASA) has finally banned Twiggy ads for Olay, following hundreds of complains from concerned groups who claimed that the images of the wrinkle-free model is socially irresponsible and could have a negative impact on people's perceptions of their own body image.


Beauty company Olay debuted its Definity eye illuminator campaign last summer, featuring then 59 year-old Twiggy. Not to mention that the airbrushing has definitely made the old model's face look younger-smoother-firmer, her eyes were also bright and youthful without the evident of many crows feet.

Below Twiggy's photoshopped face was the line "Olay is my secret to brighter-looking eyes."

Because the anti-aging cream has older women as its target market, some people were disturbed including British lawmakers who called for the banning of the digitally altered advertisements since August.

Olay has admitted to "minor retouching" around Twiggy's eyelid area but the ads made it look like the result of the model's constant wiping of the eye cream.

The ASA banned the complete set of Twiggy's Olay ads yesterday, ruling that the post-production retouching could give consumers a "misleading impression of the effect the product could achieve."

Expect For Advertising Campaigns This September

“It's September, the month when fashion houses go for the hard sell. And hard sell means capitalizing on effective advertising campaigns.”


One of the roles that fashion models undertake is appearing on advertising campaigns. Their beauty attracts people to take a look and examine the endorsed brand in more detail.

Advertising campaigns employ the finest people in the fashion industry – models, photographers, hair and make-up artists, art directors, and set designers – and together, they work to achieve the most seductive commercial message that will assert the brand and or the company's superiority.

“Apart from the collection itself, the advertisement is the biggest risk a designer takes all season, and the images are an acute barometer of the socio-economic climate in which they are produced,” says a fashion industry insider.

It's September, the month when fashion houses go for the hard sell. And hard sell means capitalizing on effective advertising campaigns. This only means one thing – expect for the glossiest advertising campaigns and for the brightest fashion icons and supermodels these days.