UK Bans Twiggy's Photoshopped Olay Ads

U.K's Advertising Standards Authority (ASA) has finally banned Twiggy ads for Olay, following hundreds of complains from concerned groups who claimed that the images of the wrinkle-free model is socially irresponsible and could have a negative impact on people's perceptions of their own body image.


Beauty company Olay debuted its Definity eye illuminator campaign last summer, featuring then 59 year-old Twiggy. Not to mention that the airbrushing has definitely made the old model's face look younger-smoother-firmer, her eyes were also bright and youthful without the evident of many crows feet.

Below Twiggy's photoshopped face was the line "Olay is my secret to brighter-looking eyes."

Because the anti-aging cream has older women as its target market, some people were disturbed including British lawmakers who called for the banning of the digitally altered advertisements since August.

Olay has admitted to "minor retouching" around Twiggy's eyelid area but the ads made it look like the result of the model's constant wiping of the eye cream.

The ASA banned the complete set of Twiggy's Olay ads yesterday, ruling that the post-production retouching could give consumers a "misleading impression of the effect the product could achieve."

60-Year Old Twiggy Models Olay

Iconic 60s supermodel Twiggy will inspire women again with her upcoming commercial advertisements for the Olay skincare line.


25 years ago, Twiggy also did commercials for the skin care range while gracing the covers of fashion magazines.

Now in her 60th year, the mature model still glows with beauty as she becomes the star in the skin care campaign due to launch this year.

Olay spokesperson confirmed this report and says, "We were thrilled to welcome Twiggy back to the brand. She is a true beauty icon who continues to be an inspiration to millions of women across the UK."

The 60-year old Twiggy is equally excited for her upcoming skincare commercial as she commented:

"I was delighted when asked to front the new advertising campaign for Olay because I am a strong believer in clinically proven skin care products that deliver on their promises. As a woman over 50 I know there is more to ageing than just lines and wrinkles, such as brown spots, and I look for skin care that is specifically tailored to meet my needs."

Twiggy is known as the 1960s supermodel with the iconic boyish looks and the original waif figure.