While critics say that the fashion advertising campaign leaves very little to the imagination, it's undeniably one of those pics that you get to glance at, tries to ignore for a moment, and then look closely for details.
So why pirates?
"Pirates is very popular with us because they are outlaws and in a way, Agent Provocateur is a brand which was started independently and carved its own path through the fashion industry. In a sense, it doesn't necessarily obey the rules of retail marketing and appeals to the inner outlaw of people. It looks like such a romp," says lingerie company's founder Joe Corre.