Cristiano Ronaldo Flexes For Emporio Armani

Here it is. The most-awaited shirtless action from Cristiano Ronaldo. He is the new face of men's campaign for Emporio Armani Underwear and Armani Jeans Spring/Summer 2010.

Just like that of Megan Fox, his first advertising campaigns for Armani have been shot by fashion photographers Mert Alas and Marcus Piggott.


The Real Madrid star is all-praised by Giorgio Armani for his masculinity and youthful charm:

"Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth - spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear - for his youthful, exciting and yes, sexy, attitude."

Giorgio Armani has always been a fan of sportsmen (particularly footballers). Over the years, he has come to dressed many of the world's fittest and handsomest athletes for his campaigns, including David Beckham, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka'.

For his new role as the face of Armani, the 24-year-old Cristiano Ronaldo says:

"I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together - they are certainly striking and are full of an attitude and spirit that I can relate to."


Cristiano Ronaldo's Armani campaigns will roll out starting February around the world in sport, fashion and lifestyle magazines and on signature billboards in the major cities of New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Cristiano Ronaldo Is The New Body Of Armani Underwear

Portuguese football player Cristiano Ronaldo is the new model of Armani underwear and jeans for its new worldwide advertising campaign. This is according to Italian fashion designer Giorgio Armani.


As an international soccer sensation, Cristiano Ronaldo is dubbed as the "new official worldwide testimonial" for Armani. The 24 year-old hunky sportsman has played for Spanish club Real Madrid and the national Portuguese team.

Cristiano Ronaldo's ads will start in spring-summer 2010. He will replace football superstar David Beckham who has also posed seductively for Emporio Armani Underwear campaigns last year. David Beckham, meanwhile, is developing his own line of men's underwear.

Mark your spring-summer 2010 calendar ladies because there will be lots of shirtless (and pantless) action for Cristiano Ronaldo by that time!

Pinnochio Becomes A Real... Armani!

My, my, Pinocchio comes to reality not as a boy but as the 74-year old fashion designer, Giorgio Armani.


In the latest gimmick of PETA protesters, the Italian fashion designer's image was “photoshopped”to make his nose grow some 8 inches longer and resemble like that of the fictional boy Pinocchio. The image would obviously be interpreted as, “Giorgio Armani is a liar!”

PETA's accusation stemmed from the fashion designer's statement over the use of furs last year. He was quoted by TIME Magazine as saying, "I spoke with the people from PETA, and they showed me some materials that convinced me not to use fur."

However, PETA argued that Giorgio Armani was not true to his words because he still featured furs in his latest collections.

"To satisfy the whims of luxury, Armani is sentencing countless rabbits - one of the gentlest species - to a horrific life and a violent death in China, a country with no animal protection laws," PETA's Senior Vice President had said.

And so last Tuesday in San Francisco, PETA protesters rallied outside Giorgio Armani's store, carrying posters of the “Pinocchioed” fashion designer. They urged every Oscar nominee not to wear Georgio Armani's creations to the upcoming Academy Awards.

Poor Pinocchio...er, Armani!