Calvin Klein's Racy Campaigns
posted by Maggie's Nest at
6/18/2009 | 1 Comments 
Calvin Klein is really good at making controversies, steamy controversies at that. Its racy and sometimes "borderline pornographic" ad campaigns are always on the hot seat. In the mainstream "sex sells" world of media and advertising, the clothing company has definitely achieved its goal - gain a lot of publicity.
Calvin Klein has unveiled a yet another provocative billboard for its womenswear and menswear jeans line in New York this week. Some passersby raised eyebrows (while others popped their eyes out and ogled) at the large CK billboard displayed on Tuesday over a major intersection in Manhattan's Soho neighborhood (at the corner of Houston and Lafayette streets).
The ad shows a young semi-naked female model lying across one man and kissing another on a couch (and oh, there's another man on the floor but he seemed to be totally unnoticed even with his jeans unbuttoned). People think the ad is depicting a “threesome.”
The billboard has caused uproar, much coming from the people who believes the ad is obscene and inappropriate.
While there was no official statement from Calvin Klein regarding the billboard, CK menswear designer Italo Zucchelli was quoted as saying "It's my favourite campaign ever! I hope they're going to be, 'Ooooh, what is that?' And then they buy our jeans. In the best tradition of Calvin Klein."
Meanwhile, controversial sexy star Eva Mendes who's steamy commercial to promote CK fragrance 'Secret Obsession' has been banned from US television last year, is now back to turn up the heat.
A topless and sweaty Eva Mendes recently teams up with male model Jamie Dorman (yep, Keira Knightley's ex) for the Fall '09 Calvin Klein Underwear campaign.
Eva Mendes was shot in black lace bra and panty sets and a sexy garter belt while Jamie Dorman was in white briefs. The pair was styled by Love magazine's editor-in-chief Katie Grand in various state of undress - a yet another controversial CK campaign to watch.
Yes folks. Calvin Klein really did make good with its sexy advertisements "crossing the line" for years.
Whether or not the clothing company is successful in urging people to buy its jeans and underwears out of its controversial campaigns is yet to be tested by time - But the sexualization of women and the exploitation of young models are growing concerns.
Calvin Klein has unveiled a yet another provocative billboard for its womenswear and menswear jeans line in New York this week. Some passersby raised eyebrows (while others popped their eyes out and ogled) at the large CK billboard displayed on Tuesday over a major intersection in Manhattan's Soho neighborhood (at the corner of Houston and Lafayette streets).
The ad shows a young semi-naked female model lying across one man and kissing another on a couch (and oh, there's another man on the floor but he seemed to be totally unnoticed even with his jeans unbuttoned). People think the ad is depicting a “threesome.”
The billboard has caused uproar, much coming from the people who believes the ad is obscene and inappropriate.
While there was no official statement from Calvin Klein regarding the billboard, CK menswear designer Italo Zucchelli was quoted as saying "It's my favourite campaign ever! I hope they're going to be, 'Ooooh, what is that?' And then they buy our jeans. In the best tradition of Calvin Klein."
Meanwhile, controversial sexy star Eva Mendes who's steamy commercial to promote CK fragrance 'Secret Obsession' has been banned from US television last year, is now back to turn up the heat.
A topless and sweaty Eva Mendes recently teams up with male model Jamie Dorman (yep, Keira Knightley's ex) for the Fall '09 Calvin Klein Underwear campaign.
Eva Mendes was shot in black lace bra and panty sets and a sexy garter belt while Jamie Dorman was in white briefs. The pair was styled by Love magazine's editor-in-chief Katie Grand in various state of undress - a yet another controversial CK campaign to watch.
Yes folks. Calvin Klein really did make good with its sexy advertisements "crossing the line" for years.
Whether or not the clothing company is successful in urging people to buy its jeans and underwears out of its controversial campaigns is yet to be tested by time - But the sexualization of women and the exploitation of young models are growing concerns.
Labels: Calvin Klein, Eva Mendes
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