Brigitte Magazine Bans Skiny Professional Models
posted by Maggie's Nest at
10/06/2009 | 1 Comments 
Seems like more magazine publications are responding to skinny backlash.
After American Glamour, Germany's most popular women's magazine, Brigitte, has announced yesterday that it will ban professional skinny models to appear on its pages. The action is made to favor "real women" against unhealthy thin models whom the magazine believes to be isolating its readers.
As detailed in the Huffington Post, Brigitte's editor-in-chief Andreas Lebert has told the media that the banning of professional thin models is a response to the increasing number of readers who says they are tired of seeing models with "potruding bones" who weigh far less than the average woman.
Starting next year, Brigitte is expected to feature both prominent women and regular readers in its photo spreads. "We will show women who have an identity – the 18-year-old student, the head of the board, the musician, the football player," adds Lebert.
On second thought, there are many other professional models who are not skinny and are far bigger on "identity." So, this is not a case of one glossy magazine favoring voluptuous and plus-size models over skinny ones. Brigitte suffers a steady loss of readers in the past 20 years. Some serious financial problems, perhaps?
Lebert reveals that Brigitte's banning of professional models is an investment move and should not be taken as a declaration of war on the modeling profession. "We are not going to become a magazine for plus-sizes," he adds.
Louisa von Minckwitz of Louisa Models agency has commented that the ban on models is a marketing gag that will not last long. "Women want to see clothes on a beautiful, aesthetically pleasing person," says the owner of the top German modeling agency.
After American Glamour, Germany's most popular women's magazine, Brigitte, has announced yesterday that it will ban professional skinny models to appear on its pages. The action is made to favor "real women" against unhealthy thin models whom the magazine believes to be isolating its readers.
As detailed in the Huffington Post, Brigitte's editor-in-chief Andreas Lebert has told the media that the banning of professional thin models is a response to the increasing number of readers who says they are tired of seeing models with "potruding bones" who weigh far less than the average woman.
Starting next year, Brigitte is expected to feature both prominent women and regular readers in its photo spreads. "We will show women who have an identity – the 18-year-old student, the head of the board, the musician, the football player," adds Lebert.
On second thought, there are many other professional models who are not skinny and are far bigger on "identity." So, this is not a case of one glossy magazine favoring voluptuous and plus-size models over skinny ones. Brigitte suffers a steady loss of readers in the past 20 years. Some serious financial problems, perhaps?
Lebert reveals that Brigitte's banning of professional models is an investment move and should not be taken as a declaration of war on the modeling profession. "We are not going to become a magazine for plus-sizes," he adds.
Louisa von Minckwitz of Louisa Models agency has commented that the ban on models is a marketing gag that will not last long. "Women want to see clothes on a beautiful, aesthetically pleasing person," says the owner of the top German modeling agency.
Labels: Brigitte magazine, France ban skinny models, Glamour magazine
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