American Apparel Searches For Butt Model, Seriously!
posted by Maggie's Nest at
1/29/2010 
American Apparel raises a campaign that will surely draw a lot of attention. The label launches its butt-exposing contest that searches for the best bottom in the world.
American Apparel announces:
"We're looking for a brand new bum (the best in the world!) to be the new "face" for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online."
To join the contest, men and women just have to take a photo of their bums (close-up, please!) wearing American Apparel undies. The photos will be posted on the label's site where people all over the world who have access to Internet will be able to view, rate, and comment.
Technically though, the people's views are not necessary for winning since the two lucky bums will be picked out by the American Apparel judges, where they become "eligible to be the brand's next butt model." The top ten contestants who dominated the people's votes will also win a "grab bag" of American Apparel stuff valued at $300.
"Confident about the junk in your trunk?"
Read more about this casting here:
"American Apparel Searches For Best Bottom In The World"
American Apparel announces:
"We're looking for a brand new bum (the best in the world!) to be the new "face" for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online."
To join the contest, men and women just have to take a photo of their bums (close-up, please!) wearing American Apparel undies. The photos will be posted on the label's site where people all over the world who have access to Internet will be able to view, rate, and comment.
Technically though, the people's views are not necessary for winning since the two lucky bums will be picked out by the American Apparel judges, where they become "eligible to be the brand's next butt model." The top ten contestants who dominated the people's votes will also win a "grab bag" of American Apparel stuff valued at $300.
"Confident about the junk in your trunk?"
Read more about this casting here:
"American Apparel Searches For Best Bottom In The World"
Labels: advertising campaigns, American Apparel, castings, contests
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