UK Bans Twiggy's Photoshopped Olay Ads
posted by Maggie's Nest at
12/18/2009 
U.K's Advertising Standards Authority (ASA) has finally banned Twiggy ads for Olay, following hundreds of complains from concerned groups who claimed that the images of the wrinkle-free model is socially irresponsible and could have a negative impact on people's perceptions of their own body image.
Beauty company Olay debuted its Definity eye illuminator campaign last summer, featuring then 59 year-old Twiggy. Not to mention that the airbrushing has definitely made the old model's face look younger-smoother-firmer, her eyes were also bright and youthful without the evident of many crows feet.
Below Twiggy's photoshopped face was the line "Olay is my secret to brighter-looking eyes."
Because the anti-aging cream has older women as its target market, some people were disturbed including British lawmakers who called for the banning of the digitally altered advertisements since August.
Olay has admitted to "minor retouching" around Twiggy's eyelid area but the ads made it look like the result of the model's constant wiping of the eye cream.
The ASA banned the complete set of Twiggy's Olay ads yesterday, ruling that the post-production retouching could give consumers a "misleading impression of the effect the product could achieve."
Beauty company Olay debuted its Definity eye illuminator campaign last summer, featuring then 59 year-old Twiggy. Not to mention that the airbrushing has definitely made the old model's face look younger-smoother-firmer, her eyes were also bright and youthful without the evident of many crows feet.
Below Twiggy's photoshopped face was the line "Olay is my secret to brighter-looking eyes."
Because the anti-aging cream has older women as its target market, some people were disturbed including British lawmakers who called for the banning of the digitally altered advertisements since August.
Olay has admitted to "minor retouching" around Twiggy's eyelid area but the ads made it look like the result of the model's constant wiping of the eye cream.
The ASA banned the complete set of Twiggy's Olay ads yesterday, ruling that the post-production retouching could give consumers a "misleading impression of the effect the product could achieve."
Labels: advertsing campaigns, digital photo enhancement, old models, old supermodels, photo airbrush, photo retouch, Twiggy
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Reader's Comments
1 Comments:
She definitely looks much younger than she is, so probably it was fair to not allow such image to be made more widely available since it doesn't repesent the real looks of the model.
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