Models Walk The Eco-Friendly Fashion In Copenhagen
posted by Maggie's Nest at
12/15/2009 
Last Wednesday in Copenhagen, models walked the runway in organic cottons, polyesters made from recycled plastic bottles, and fabrics made from recycled agricultural or industrial waste. The runway show was out to prove that eco-friendly fashion can be just as fashionable as the traditional textiles.
Held at Copenhagen's Opera House, 20 designers from 5 Nordic countries and some representatives of big retailing companies like H&M and Barneys displayed the "green fashion." It was organized by the Danish Fashion Institute and highlighted the establishment of the Nordic Initiative Clean and Ethical (NICE), a collaboration that aims to motivate and assist companies in the Nordic fashion industry to become more sustainable.
Each designers presented two looks from eco-friendly materials like organic cottons and silks, polyesters made from recycled plastic bottles, and new fabrics made from agricultural or industrial waste left over. It introduced the Crabion - a clothing material made from byproducts in the crab industry, Ingeo - an organic wool made out of corn scraps that mimics the smoothness of silk or the glossy sheen of PVC, and the Milkfiber - a material milled from the powder left over of boiled milk.
"It was an exercise to show that you can replace traditional textiles with innovative new ones that are being made in mills in Japan and Italy and that are less polluting," said Stine Hedegaard of the Danish Fashion Institute.
The eco-friendly runway show also doubled as a design contest for the prize of 50,000 kroner ($6,720), with a jury of fashion insiders to judged the show's 40 looks.
Saara Lepokorpi, a Finland-based fashion designer, took home the award after vowing the crowd with her asymmetrical cocktail dress woven from Ingeo and Milkfiber. "They were really nice materials to use and I intend to use them again," exclaimed Lepokorpi.
Awarding the prize, Denmark's Australian-born Crown Princess Mary said:
"The fashion industry is full of good ideas and creative people, people who are always ahead of time. It is an industry that picks up on and mirrors the developments in our society."
Held at Copenhagen's Opera House, 20 designers from 5 Nordic countries and some representatives of big retailing companies like H&M and Barneys displayed the "green fashion." It was organized by the Danish Fashion Institute and highlighted the establishment of the Nordic Initiative Clean and Ethical (NICE), a collaboration that aims to motivate and assist companies in the Nordic fashion industry to become more sustainable.
Each designers presented two looks from eco-friendly materials like organic cottons and silks, polyesters made from recycled plastic bottles, and new fabrics made from agricultural or industrial waste left over. It introduced the Crabion - a clothing material made from byproducts in the crab industry, Ingeo - an organic wool made out of corn scraps that mimics the smoothness of silk or the glossy sheen of PVC, and the Milkfiber - a material milled from the powder left over of boiled milk.
"It was an exercise to show that you can replace traditional textiles with innovative new ones that are being made in mills in Japan and Italy and that are less polluting," said Stine Hedegaard of the Danish Fashion Institute.
The eco-friendly runway show also doubled as a design contest for the prize of 50,000 kroner ($6,720), with a jury of fashion insiders to judged the show's 40 looks.
Saara Lepokorpi, a Finland-based fashion designer, took home the award after vowing the crowd with her asymmetrical cocktail dress woven from Ingeo and Milkfiber. "They were really nice materials to use and I intend to use them again," exclaimed Lepokorpi.
Awarding the prize, Denmark's Australian-born Crown Princess Mary said:
"The fashion industry is full of good ideas and creative people, people who are always ahead of time. It is an industry that picks up on and mirrors the developments in our society."
Labels: eco-friendly, fashion designers, fashion show, runway models
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1 Comments:
The clothes definitely look like made out of usual material.
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