Debenhams' Live Lingerie Models For Men's Holiday Shopping
posted by Maggie's Nest at
12/28/2009 
Following the steps of XOXO's NYC shopping windows where models can be seen changing clothes, a London department store also hired models to help men pick out items for their ladies this holiday.
Debenhams Oxford Street branch in London used live lingerie models to help men pick out lingerie. The models were of various shapes — apple, pear, and hourglass-shaped bodies in sizes 8, 12 and 16. They walked around in lingerie inside the department store for a day while men chose the women with curves resembling most closely to their ladies.
"The idea was a huge success, with our male shoppers commenting on what a great idea the event was at this time of year," said spokeswoman Ruth Attridge for Debenhams lingerie department.
Using live department store models to help men buy the right-sized lingerie came from a research conducted by Debenhams, which showed that almost two-thirds of men do not know their partners' bra or knicker size.
The unique solution had male shoppers walking away with the perfect fit from 30 brands and 70 bra sizes on show.
Debenhams Oxford Street branch in London used live lingerie models to help men pick out lingerie. The models were of various shapes — apple, pear, and hourglass-shaped bodies in sizes 8, 12 and 16. They walked around in lingerie inside the department store for a day while men chose the women with curves resembling most closely to their ladies.
"The idea was a huge success, with our male shoppers commenting on what a great idea the event was at this time of year," said spokeswoman Ruth Attridge for Debenhams lingerie department.
Using live department store models to help men buy the right-sized lingerie came from a research conducted by Debenhams, which showed that almost two-thirds of men do not know their partners' bra or knicker size.
The unique solution had male shoppers walking away with the perfect fit from 30 brands and 70 bra sizes on show.
Labels: Debenhams, lingerie models, models, promotional models
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Reader's Comments
1 Comments:
This is a really reat idea and I assume it increased sales at least two-fold!
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