A Canadian fashion catalogue denounces its too-thin models and withdraws from the marketplace.

Here's more of the skinny issues in the
fashion industry:
“A decision by retailer La Maison Simons to denounce its own fashion catalogue for using too-thin models and withdraw it from the marketplace was hailed by Quebec's health minister and an eating-disorder expert.”The junior women's catalogue features thin, young women who were charged of displaying more bones than flesh. Following complaints against the use of the too-thin models, the 36-page colored catalogue with a print run of 450,000 has been pulled out.
Company President Peter Simons announced that he had pulled the catalogue in a bid to remove images that are “unsuitable” to the public and do not align with his
company's values. In a public statement, the president added that the images of thin models are “destructive to a more vulnerable portion of the population which is exposed to anorexia.”
Simons action could have been inspired by personal experience as he shared,
“Yesterday, I talked to a woman who lost her sister to bulimia... That just touches home.” As Simons pulled out his catalogue which was produced by an in-house team, he also apologized for the publication saying he was “disappointed” in himself and that he did not see the catalogue until after complaints rolled in.
"I should have done better. I should have seen it," he added.
As to how much the cancellation of the
fashion catalogue will cost, Simons said he doesn't know at this point . On the other hand, his actions have been commended early. Quebec Health Minister Yves Bolduc congratulated the company for reacting promptly to the complaints, saying
"Anorexia is a serious issue, and I think Mr. Simons did the right thing. It sends a message to the teenagers that they can be healthy, have a suitable weight, and that they don't need to be ultra-slim." Retail analyst John Winter of John Winter & Associates also praised Simons as he gasped,
“How many CEOs do that these days? I'm sure that he could have gotten away with it (and easily weathered a few negative media items) and letters to the editor."As Simons denounced the fashion catalogue for its use of
too-thin models and eventually pulled out the catalogue from the market, he shared that he has been responding to about 200
clients who "took the time to write the vast majority in a very constructive way" about the catalogue.
"We are into social responsibility here. I'm fully aware of what it is and I'm taking full responsibility for (the catalogue). It's my job to ensure that we are a constructive actor in the community," Simons realized.
Labels: fashion catalogue, thin models