Fashion Designers' Alternatives To Runway Shows And Fashion Weeks
posted by Giusepphine at
9/04/2008 
"Many fashion designers live up to their name as they creatively look for alternatives to showcase their collections on outside splashy runway shows like fashion weeks."
Following the Fashion Designer Allegra Hicks' withdrawal of her collection from the London Fashion Week after her sponsors pull out their support from her catwalk show, we are reminded of the fact that fashion is one of the first to be affected by “economic circumstances.”
However, designers do admit that runway shows greatly promote the clothing collections of fashion designers. That is why behind the glamour and sophistication that a clothing line gets when being presented in fashion weeks, it is rather costly for fashion designers. Aside from personal money, designers have to look for sponsors to help them showcase their work on the global stage.
In New York Fashion Week for example, the venues at the Bryant Park tents which are the hub of eight days of previews for retailers, editors and stylists, cost between $25,000 and $50,000. This still do not include the costs for models, invitations, show producers, even food backstage.
The good thing is that amidst this economic crisis that affects the fashion industry, many fashion designers live up to their name as they creatively look for alternatives to showcase their collections outside the splashy runway shows like the fashion week.
There are designers who go for static presentations as alternative for the expensive runway shows. Static presentations do not need runway or seats, and some designers use mannequins instead of models.
Showrooms and trade shows are also alternatives for showcasing one's fashion collection. Trade shows usually have more buyers than press media. Without the editorial attention from the media, however, designers still need to promote their collection to the buying public to make money.
Other designers use volunteer models while still some stage runway shows outside the Bryant Park tents. If designers cannot afford the media exposure and access to taste makers that fashion week offers, the images from the runway are printed and use for advertisement.
When getting to the runway show is really the goal, other cunning designers go for unusual sponsors like faucet makers instead of fashion and beauty companies. This way, they do not have to compete with other fashion designers for sponsorship.
As for Fashion Designer Allegra Hicks' Fashion alternative to runway show in the London Fashion Week, she announced that her company will present the new spring 09 collection after the shows in a more private environment. Her company will be showing the spring 09 collection to buyers as usual from London, Paris and New York.
Following the Fashion Designer Allegra Hicks' withdrawal of her collection from the London Fashion Week after her sponsors pull out their support from her catwalk show, we are reminded of the fact that fashion is one of the first to be affected by “economic circumstances.”
However, designers do admit that runway shows greatly promote the clothing collections of fashion designers. That is why behind the glamour and sophistication that a clothing line gets when being presented in fashion weeks, it is rather costly for fashion designers. Aside from personal money, designers have to look for sponsors to help them showcase their work on the global stage.
In New York Fashion Week for example, the venues at the Bryant Park tents which are the hub of eight days of previews for retailers, editors and stylists, cost between $25,000 and $50,000. This still do not include the costs for models, invitations, show producers, even food backstage.
The good thing is that amidst this economic crisis that affects the fashion industry, many fashion designers live up to their name as they creatively look for alternatives to showcase their collections outside the splashy runway shows like the fashion week.There are designers who go for static presentations as alternative for the expensive runway shows. Static presentations do not need runway or seats, and some designers use mannequins instead of models.
Showrooms and trade shows are also alternatives for showcasing one's fashion collection. Trade shows usually have more buyers than press media. Without the editorial attention from the media, however, designers still need to promote their collection to the buying public to make money.
Other designers use volunteer models while still some stage runway shows outside the Bryant Park tents. If designers cannot afford the media exposure and access to taste makers that fashion week offers, the images from the runway are printed and use for advertisement.
When getting to the runway show is really the goal, other cunning designers go for unusual sponsors like faucet makers instead of fashion and beauty companies. This way, they do not have to compete with other fashion designers for sponsorship.
As for Fashion Designer Allegra Hicks' Fashion alternative to runway show in the London Fashion Week, she announced that her company will present the new spring 09 collection after the shows in a more private environment. Her company will be showing the spring 09 collection to buyers as usual from London, Paris and New York.
Labels: fashion week
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