Models Lose Cosmetic Contracts To Celebrities

Supermodel Tyra Banks blamed the celebrities for models not getting lucrative deals with cosmetic giants. She believed that models lose cosmetic contracts to celebrities as actresses and singers strike deals with cosmetic companies these days.

“I think all supermodels now are losing out to celebrities. It’’s celebrities who are getting the cosmetics contracts,” says the supermodel-turned-TV host.

Two of the famous celebrities that become faces of cosmetics company today are Eva Mendes who did the controversial TV ad for Calvin Klein and Beyonce Knowles who is a spokesmodel for L”Oreal.

And so the catwalk queen believed that because cosmetic companies prefer celebrities to do the campaign ads, hard-up models will have hard time landing on money-spinning deals with fashion, make-up, and fragrance firms.

That celebrities becoming the faces of make-up and fragrance companies is a growing trend that almost everyone already know. What's there to be discussed about should be the answer to this trend. While Tyra Banks insists that models lose cosmetic contracts to celebrities, she did not mention any possible solution to the situation.