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Category : Television & Commercial Date Sent : September 9th, 2008 Open to : Female Male Actor Model ADULT (17+) CHILDREN (16 and younger) Job City : New York City NY Job Country : United States Expires : October 7th, 2008 Pay Currency : USD

Be On Charles Atlas TV Project

Impossible Casting, in association with Charles Atlas Ltd., is casting the TV pilot pitch for an untitled Charles Atlas project. Producers state: “The Charles Atlas advertisements have appeared for over 80 years in comic books and pop culture magazines, and now can also be seen on the web. The Charles Atlas program isn’t just about a healthy body, but an entire healthy lifestyle where body and mind are working together to bring out the best in an individual. The Charles Atlas Dynamic Tension course consists of isotonic, isometric, and isokinetic exercises, along with a healthy living section and nutrition section. Isotonics is a set of exercises in which a given weight or resistance is moved through a wide range of limb angles. The term is derived from the muscle physiologist’s adjective ‘isotonic,’ describing a contraction in which the muscle exerts a constant force while it changes length…Charles Atlas Ltd. owns advertising trademarks including the ‘Hey Skinny’ ad and ‘The Insult That Made a Man Out of Mac’ ad; ‘The Insult That Made a Man Out of Mac’ ad depicts a bully kicking sand in the face of a skinny boy named Mac at the beach, who then builds himself up with the Charles Atlas Dynamic Tension course and goes back to confront the bully on the beach. Mac not only wins the day, but also the girl.” Pilot pitch will be held Sept. 13 for seven hours in Coney Island, NY.

SEEKING:

MALE (18 to 45; all ethnicities) - SKINNY GUYS. Skinny physique required, tired of having sand kicked in your face, had enough of getting pushed around, wonder what it’s like to be self-assertive and confident, ready for a complete transformation, to become the man you’ve always wanted to be without weights, will meet with fitness experts, nutritionists, lifestyle coaches, and more.

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